Dr Oetker
Oui, Pâtisserie
As a brand that’s better known for its frozen pizza than desserts in Canada, Dr Oetker needed to find a unique way to introduce Pâtisserie to a market previously dominated by Sara Lee. Our solution was a highly stylized visual approach inspired by the art of the 19th century decorative plates. In just six months Pâtisserie became the number one national cheesecake brand.



:: OUT-OF-HOME
Pizza Tradizionale
Frozen pizza crafted the traditional Italian way. With hands.
Art Director Amber Arezes Copywriter Logan Broger


:: OUT-OF-HOME
Yes It’s Pizza
A new line of frozen pizza with veggie crust. And yes, it’s actually pretty good.
Art Director Amber Arezes Copywriter Logan Broger


