Dr Oetker





Pâtisserie Launch :: Inspired by the art of the 19th century decorative plates, we introduced Dr Oetker Pâtisserie, a new line of French-inspired frozen desserts, to the Canadian market. As a brand that’s better known for its frozen pizza than desserts in Canada, we had to find a unique way to stand out in a category that’s been dominated by Sara Lee. The solution was to design a highly stylized visual narrative that our audience wouldn't typically associate with frozen dessert. In just 6 months, Pâtisserie became the #1 national cheesecake brand.





Pizza Tradizionale OOH :: Frozen pizza crafted the traditional Italian way.

Art :: Amber Arezes
Copy :: Logan Broger



Yes It’s Pizza Launch Campaign :: A new line of frozen pizza with veggie crust.

Art :: Amber Arezes
Copy :: Logan Broger


Steven Kim Creative 2021