Dr Oetker


Oui, Pâtisserie

As a brand that’s better known for its frozen pizza than desserts in Canada, Dr Oetker needed to find a unique way to introduce Pâtisserie to a market previously dominated by Sara Lee. Our solution was a highly stylized visual approach inspired by the art of the 19th century decorative plates. In just six months Pâtisserie became the number one national cheesecake brand.


Pizza Tradizionale

Frozen pizza crafted the traditional Italian way. With hands.
Art Director Amber Arezes  Copywriter Logan Broger


Yes It’s Pizza

A new line of frozen pizza with veggie crust. And yes, it’s actually pretty good.
Art Director Amber Arezes  Copywriter Logan Broger

Steven Kim Creative 2023