Giants & Gentlemen Old Tom Gin

Giants & Gentlemen's mission is to help its clients tower like giants while acting like gents. So we distilled our very own Old Tom gin and packaged it with a brand identity that illustrates this philosophy. We turned the iconic Cyclops—a member of a primordial race of giants—into a gentleman. We then placed him on a bottle design that pays homage to Old Tom gin's humble beginnings when it was widely referred to as 'Bathtub Gin.'


Megafauna Sound

The objective was to bring relevance of the name to the category. This meant that as an audio house, it was important to incorporate an aspect of sound into the design. The solution was to salute an iconic megafauna, the woolly mammoth by giving an animal-like characteristic to a megaphone. Coupled with a bold, off-kilter wordmark, the identity gave the word a new meaning.


Spy Films

Being a spy means hiding behind a façade of aliases and false identities, never to be fully revealed. This simple truth led to the concept for the rebranding of Spy Films. A spartan wordmark was designed using the minimal amount of strokes, creating a set of enigmatic characters that feel only partially present.


Chronic Pain Records

Chronic Pain Records sells music and books to fund clinical trials for chronic pain research in Canadian hospitals. The design solution illustrates the emotional side of chronic pain by seamlessly fusing a record and a teary eye.


Inlaws Audio

For the launch of this new audio house, a brand identity was needed to capture the high powered spirit of the duo behind the name. The design solution: Uppercase ‘I’ split in two and arranged to mimic the dynamic movement of audio waveforms. And yes, as a matter fact, they are in-laws in real life.


Nostalgic Hoodie Collection

Remember life before the pandemic? Why not throw on a throwback and take a trip down memory lane to five glorious COVID-less decades before 2020. 

Unsplash Photographers: Javier Miranda, Marek Piwnicki, Adrian Swancar, Eberhard Grossgasteiger, Kiwihug

Steven Kim Creative 2023