:: BRAND IDENTITY

Megafauna

The objective was to bring relevance of the name to the category. This meant that as an audio house, it was important to incorporate an aspect of sound into the design. The solution was to salute an iconic megafauna, the woolly mammoth by giving an animal-like characteristic to a megaphone. Coupled with a bold, off-kilter wordmark, the identity gave the word a new meaning.