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Lexus LC500 Brand Launch :: Driver—1   Hairpin—0




Sponsorship Press :: Tiny vehicles or a giant piano?

Art :: Steven Tran 
Copy :: Bryant Thompson










Lexus RX Brand Launch :: We put two progressive luxury enthusiasts in a Lexus RX to see where they would go and what they would do.



Digital :: As part of the Lexus RX launch, YouTube viewers were encouraged to start their own exceptional story. 


Lexus NX Brand Launch :: It’s been said that 90% of all communication is non-verbal. So what does your vehicle say about you?







Lexus IS Launch :: Some cars just seem to engage more of our senses than others. 











Mobile Advertising :: Users could explore the range of new colours in a unique sensory experience.
Steven Kim Creative 2021
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