Certified Professional Accountants of British Columbia
:: SOCIAL, OUT-OF-HOME, DIGITAL
You to the Power of CPA
Our goal was to encourage qualified students in BC to consider getting a CPA designation. We showed them the power it has to transform their skillset with a visual approach that was both entertaining and unexpected for the category. A series of eye-catching videos and a LinkedIn-specific social content were the centre pieces of the campaign, all designed to drive awareness.