Chartered Professional Accountants of British Columbia
:: SOCIAL, OUT-OF-HOME, DIGITAL
You to the Power of CPA
Our goal was to encourage qualified students in BC to consider getting a CPA designation. We showed them the power it has to transform their skillset with a visual approach that was both entertaining and unexpected for the category. A series of eye-catching videos and a LinkedIn-specific social content were the centre pieces of the campaign, all designed to drive awareness.
![](https://freight.cargo.site/t/original/i/12348d50f9f4e38d3d4e7e76d786530d331cab39de8b5065b7c23251a4d5a22d/CPA1.jpg)
![](https://freight.cargo.site/t/original/i/44ebed84ff9b0cd1ea5fa875e33c407c62a31c7f36fbbc1a62e91848a63d21a9/CPA3.jpg)
![](https://freight.cargo.site/t/original/i/c9e9d69a482a9e52921f05d99c9899370e7f0694912d98cd10f7d50c27dde0da/CPA6.jpg)
![](https://freight.cargo.site/t/original/i/57ee5114d9efc11a6a6bf974b99f914df256561341b825902225858539b6213d/Voice-2.jpg)
![](https://freight.cargo.site/t/original/i/f02ebfaf3b18bb8224885c645628e5dfd0fcf58e23b6784827b4f1ff1bb3cae1/Growth-2.jpg)
![](https://freight.cargo.site/t/original/i/81d74035df75aa1038b801f11396541ea496c4e85319e73421aa48969152be96/THUMB7.jpg)
![](https://freight.cargo.site/t/original/i/83b52f76a565505a6058ad80a3abea95666c6cc0aca1c53cd094722342a6ff55/THUMB8.jpg)
![](https://freight.cargo.site/t/original/i/ceffa0164f82bcb3e8c55b49c55bd45c08b612f86a7294ecb07cd501959735d5/THUMB9.jpg)
![](https://freight.cargo.site/t/original/i/79b41633f3f299136b776d040d4a6de6d755f4fb0e8373764c9d40ef3adfd19d/THUMB4.jpg)
![](https://freight.cargo.site/t/original/i/5b339bf72cbd134de4b893cf21aa3546bec7cf6b038cc5f4bad40318dc521d77/THUMB5.jpg)
![](https://freight.cargo.site/t/original/i/e92c9924c4d77b91728a21545d51e0a1535fa10cd84f873c2b7c725e8f585e98/THUMB6.jpg)
![](https://freight.cargo.site/t/original/i/10db19ff619503aa44e91153d4cc8b3c26bcde40c44117cf926d6491b8a46a99/THUMB1.jpg)
![](https://freight.cargo.site/t/original/i/e44b6880ebb0cb19231723c9741becc7c8af19dda1bc3e58154031d62f57f739/THUMB2.jpg)
![](https://freight.cargo.site/t/original/i/dd4c0cfdde43d6e89472cdf48a6b517b69c17be29419cf90e606e72574158c05/THUMB3.jpg)
![](https://freight.cargo.site/t/original/i/a81c8314b60ce5fc5cc8e04fb5a588ffb55af5700f59e37f2b80019975821326/Screenshot-2023-11-07-at-10.08.47-PM.png)
![](https://freight.cargo.site/t/original/i/d39e8f4c271e848ec283bdaa91893654bafcbc21f878258d9c8901dbe318f7b4/Screenshot-2023-11-07-at-10.09.05-PM.png)
![](https://freight.cargo.site/t/original/i/60dc05f6ee10196ff37d59ca0ef2b5d3f39e8976270dab199a8ecb8da011f8cb/Screenshot-2023-11-07-at-10.09.21-PM.png)