Testicular Cancer Canada
Integrated Campaign :: Two balls. One cause. Our goal was simple: Break down the stigma around testicular cancer. Using irreverent humour and strategic media placements, our campaign encouraged young men to take their balls more seriously and pay closer attention to them.
Social :: Update: The hair has grown back. The eyebrows, not so much.
Ambient :: This site-specific content was played in men’s washrooms.
Digital :: At TesticularCancer.ngo young men were encouraged to check themselves regularly with this educational video.