Testicular Cancer Canada
Two balls. One cause.
Our goal was simple: Break down
the stigma around testicular cancer.
Using irreverent humour and
strategic media placements, our
campaign encouraged young
men to take their balls more seriously
and pay closer attention to them.
Social :: Update: The hair has grown back. The eyebrows, not so much.
Ambient :: This site-specific content was played in men’s washrooms.
Digital :: At TesticularCancer.ngo young men were encouraged to check themselves regularly with this educational video.