:: FILM

Oui, Pâtisserie

As a brand that’s better known for its frozen pizza than desserts in Canada, Dr Oetker needed to find a unique way to introduce Pâtisserie to a market previously dominated by Sara Lee. Our solution was a highly stylized visual approach inspired by the art of the 19th century decorative plates. In just six months Pâtisserie became the number one national cheesecake brand.