camh :: Centre for Addiction and Mental Health

Spread the Understanding

Our mission was to bring mental illness out of the shadows and turn it into a mainstream conversation. To do this
we used a series of hashtags to illustrate two contrasting outcomes of mental illness. With an integrated
campaign, we encouraged the public to go to our website and help us put a spotlight on the devastating ripple effect
mental illness can have on our society when it goes untreated, as well as the hope that’s created when it does get treated.

Steven Kim Creative 2022