camh :: Centre for Addiction and Mental Health
Spread the Understanding
Our mission was to bring mental illness out of the shadows and turn it into a mainstream conversation. To do this
we used a series of hashtags to illustrate two contrasting outcomes of mental illness. With an integrated
campaign, we encouraged the public to go to our website and help us put a spotlight on the devastating ripple effect
mental illness can have on our society when it goes untreated, as well as the hope that’s created when it does get treated.