camh :: Centre for Addiction and Mental Health


Spread the Understanding

Our mission was to bring mental illness out of the shadows and turn it into a mainstream conversation. Inspired by real stories from camh patients and their families, we created an integrated campaign illustrating two contrasting outcomes of mental illness: Hope versus despair. With a strategic use of hashtags around five mental illnesses we sparked social conversations and created affinity with new donors and supporters across the country.

Steven Kim Creative 2024