Duke’s Cycle

Ride for Rob

A former, shall we say controversial,
Mayor of Toronto had made a big deal
about losing his weight, but fell short
of his goal. Incidently he was also
not a big fan of cylists on our streets.
So we created a spoof charity,
RideForRob.com to which Torontonians
could donate their bike ride and ultimately
promote a healthy lifestyle. RIP Rob Ford.

Read the press.
Watch the campaign video.

Website :: This was the hub of the campaign, where Torontonian cyclists could ‘donate’ their daily bike ride to Rob Ford.

As more cyclists donated their ride, the more fit Rob Ford’s avatar got.

Out-of-Home :: Posters encouraged cyclists to go to RideForRob.com to donate their ride to the mayor’s waistline.

Steven Kim Creative 2022