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RideForRob.com

A former—shall we say controversial—Mayor of Toronto was not a big fan of cyclists and hated bicycle lanes. So we created a campaign to educate Mr Ford on the health benefits of the two-wheeler. RideForRob.com was a spoof charity to which Torontonians could ‘donate’ their daily ride and encourage our mayor to become more ‘fit’ for the job. RIP Rob Ford.