Duke’s Cycle

Ride for Rob

A former—shall we say controversial—Mayor of Toronto was not a big fan of cyclists and opposed creating additional funding to create bicycle lanes on our streets. This just seemed wrong. So we created a campaign to reclaim cyclists’ right to share the road with motorists as well as educate Mr Ford on the health benefits of the two-wheeler. RideForRob.com was a spoof charity to which Torontonians could ‘donate’ their daily ride and encourage Mr Ford to become more ‘fit’ for the job. RIP Rob Ford.

Read the press.

Steven Kim Creative 2022