A former—shall we say controversial—Mayor of Toronto was not a big fan of cyclists and opposed creating bicycle lanes. This just seemed wrong. So we created a campaign to reclaim cyclists’ right to share the road with motorists as well as to educate Mr Ford on the health benefits of the two-wheeler. RideForRob.com was a spoof charity to which Torontonians could ‘donate’ their daily ride and encourage our mayor to become more ‘fit’ for the job. RIP Rob Ford.