Lexus :: Select Projects





LC500 :: The Definition of Performance


Driver: 1   Hairpin: 0
PRESS


















Massey Hall &
Roy Thomson Hall
Sponsorship


Tiny vehicles or a giant piano?
PRESS



CREATIVE TEAM

Art Director
Steven Tran

Copywriter
Bryant Thompson






RX :: Driven to be Exceptional


To launch the redesigned Lexus RX, we paid homage to those who believe that
exceptional experiences are a result of an exceptional mindset.
TELEVISION, DIGITAL











NX :: Unspoken Style


It’s been said that 90% of all communication is non-verbal. So what does your vehicle say about you?
PRESS, TELEVISION
















IS :: Driving in Every Sense


Some cars just seem to engage more of our senses than others.
OUT-OF-HOME, DIGITAL



















Steven Kim Creative 2022