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LEXUS LC500
Launch


Driver: 1   Hairpin: 0






























Massey Hall &
Roy Thomson Hall
Sponsorship


Tiny vehicles or a giant piano?



Art Director
Steven Tran
Copywriter
Bryant Thompson























LEXUS RX
Driven to be Exceptional


To launch the redesigned Lexus RX,
we paid homage to those who believe
that exceptional experiences are
a result of an unwavering mindset.












Launch Spot :: We put two progressive luxury enthusiasts in a Lexus RX to see where they would go and what they would do.




Digital :: As part of the Lexus RX launch, YouTube viewers were encouraged to start their own exceptional story.













LEXUS NX
Unspoken Style


It’s been said that 90% of all
communication is non-verbal.
So what does your vehicle say about you?













Press :: There’s no messing with style.








Launch Spot :: The guy getting kicked under the table was not harmed once during the filming of this spot, even after 12 takes.
















LEXUS IS
Driving in Every Sense


Some cars just seem to engage
more of our senses than others.













Out-of-Home :: A totally visceral driving experience expressed in just two words.












Press :: And in three words.




Mobile Advertising :: Users could explore the range of new colours in a unique sensory experience.
Steven Kim Creative 2022
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