Lexus :: Select Projects
:: PRESS
The LC500 :: The Definition of Performance
Driver: 1
Hairpin: 0


:: PRESS
Massey Hall &
Roy Thomson Hall
Sponsorship
Did we use tiny vehicles or the grandest of pianos? Yes.
Art Director
Steven Tran
Copywriter
Bryant Thompson
:: FILM, DIGITAL
The RX :: Driven to be Exceptional
To launch the redesigned Lexus RX, we followed a couple of luxury enthusiasts to see where they would go and what they would do with the vehicle.




:: PRESS, FILM
The NX :: Unspoken Style
It’s been said that 90% of all communication is non-verbal. So we created a campaign demonstrating how to turn up the volume on style.





:: OUT-OF-HOME, PRESS, DIGITAL
The IS :: Driving in Every Sense
How do you speak to a new generation of performance sedan enthusiasts? By catering to their insatiable drive for personal fulfillment in life and in work.




