Dr Oetker :: Select Projects





Oui, Pâtisserie


As a brand that’s better known for its frozen pizza than desserts in Canada, Dr Oetker needed to find a unique way to
introduce Pâtisserie to a market previously dominated by Sara Lee. Our solution was a highly stylized visual approach inspired
by the art of the 19th century decorative plates. In just six months Pâtisserie became the #1 national cheesecake brand.
TELEVISION



















Pizza Tradizionale


Frozen pizza crafted the traditional Italian way.
OUT-OF-HOME



CREATIVE TEAM

Art Director
Amber Arezes

Copywriter
Logan Broger




















Yes It’s Pizza


A new line of frozen pizza with veggie crust.
OUT-OF-HOME



CREATIVE TEAM

Art Director
Amber Arezes

Copywriter
Logan Broger


Steven Kim Creative 2022