Dr Oetker :: Select Projects





:: FILM

Oui, Pâtisserie


As a brand that’s better known for its frozen pizza than desserts in Canada, Dr Oetker needed to find a unique way to introduce Pâtisserie to a market previously dominated by Sara Lee. Our solution was a highly stylized visual approach inspired by the art of the 19th century decorative plates. In just six months Pâtisserie became the number one national cheesecake brand.








:: OUT-OF-HOME

Pizza Tradizionale


Frozen pizza crafted the traditional Italian way. With hands.
Art Director Amber Arezes  Copywriter Logan Broger









:: OUT-OF-HOME

Yes It’s Pizza


A new line of frozen pizza with veggie crust. And yes, it’s actually pretty good.
Art Director Amber Arezes  Copywriter Logan Broger




Steven Kim Creative 2023